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Training and Guest Satisfaction

Everyone wins with well-trained, professional hotel leadership and staff. Properties are more competitive, operations are more efficient, staff members are more motivated, and guests are better served - resulting in a more profitable hotel.
Best Western's dedicated Education and Training team provides member-owners with the latest information, tools and expert training to help you keep pace with the fast-paced and ever-changing hospitality industry.

  • Comprehensive owner orientation program
  • General manager professional development series
  • Instructor-led regional workshops covering a wide range of relevant topics related to hotel management, operations, sales,
    marketing, revenue management, guest satisfaction, customer loyalty and more
  • BWI University, Best Western's dynamic online education website
  • Professional hotel certification programs



I-Care Customer Care Programme

I-Care® is a comprehensive training programme focused on helping properties to achieve superior Customer Care and guest retention. This professional training is available for staff members and is proven to increase customer satisfaction.

Medallia – Guest Satisfaction Software

Best Western's online guest survey tool Medallia allows guests the opportunity to offer feedback that will be delivered directly to the hotelier's desktop providing invaluable insight into the hotels preformance. The feedback is delivered to the hotelier giving increased customer intelligence. The system's reporting capabilities are unmatched and is currently in operation in over 20,000 hotels worldwide.